1. Find a shoulder niche
This is where you write content that is close to (but not directly competitive to) your own industry. Once you have some great content, you then reach out to these people in this shoulder niche and ask them to link to your great content. Because they are not in direct competition to you, there is a very good chance that they will link to your content. The result is that you get a new link/s from a similar industry, which will boost your ranking tremendously over time.
Recommendation: Use Buzzsumo – They will instantly provide you with plenty of different angles on a topic for your shoulder niche. First enter your broad phrase. You can also use Google News for the same purpose. Then you create some great content and reach out to bloggers and influencers in that industry.
2. Use MarketMuse data
MarketMuse is an AI powered assistant that accelerates content creation and optimization so that you can win in organic search. What is does is, it analyzes a potential topic which will help you decide whether a topic is worth your time to write about it. MarketMuse will also provide you with clear recommendations on what to write and how to write it. You will also receive recommendations on how to optimize existing pages. In other words, it offers you keyword research on steroids, which is really great. Check out your depth score versus your competition.
3. Latent Semantic Indexing (LSI)
What you want is LSI keywords in your content, LSI keywords in your title and description tags and you want your article to cover the topic in-depth. Check out the LSI Graph and enter your broad keyword. A list of keyword variations will appear that you can now potentially use in your content. You can even click on each of the keywords on this list to get even more keywords! After doing this a few times, you will really have many really good keywords to use as you like. An easy way is to collate all these keywords on a spreadsheet and se them at will when you are writing your content needed.
4. Focus on voice search optimization
Voice search optimization should be a top priority. What you want to do is approach keywords and titles using natural speech. Just think about… what you say into your device when doing a voice search, and use the same text in your content titles. This will often include more longtail keywords, which are advantageous. Now, create content that is easy to read. Make you content easy for a 14 year old person to read and keep it conversational. Note that generally, over 1500 words are good.
5. Optimize for featured snippets
These are those answer boxes you now see at the top of Google when you type in certain terms. The quick questions and answers boxes. They are extracted from one of the top-ranking pages for that search query and include the page’s title and URL. Getting in here is a huge advantage over your competitors! The additional branding alone that you will get will be incredible. You should know that you will more than likely already need to be ranked on page 1 to be considered for a featured snippet. Visit Ahrefs for more information on the top keywords to get into the featured snippets section. When creating your content, you will want to provide a direct answer to a question. Try taking the same approach as Moz which is to ask the question in your article, and immediately give a one-paragraph answer after the question. Then elaborate further in the article. In other words, you are making the answer to a question the main focal point of your content.
6. Optimize your existing content
You want to use a tool called SEMrush to help you find posts that are worth optimizing. Type in your domain and then scroll down to “Top Organic Keywords” for some ideas. Now identify which articles have the potential for increased rankings. These are the articles that are currently lower ranked, yet show high traffic volume. Next, click on the SEMrush section called “instagram search” and see the actual post. Next, you need to optimize your content, and you could do so by increasing the length, look for information that you can update such as new facts and data and figures etc. Try also adding in new images. Make sure that your existing images are optimized and add in a few internal links. Thereafter, you will want to reshare this fresh updated content on your social media, and also reach out to influencers who may want to share this information to their readers. This is not an overnight result, but will rather take a month or a few months to improve. You have to be patient with SEO.
7. Use the skyscraper technique
Basically, you go and find link-worthy content, then you make something better and then you reach out to the right people with this much better content. You aim is to usurp your competitors top content. Start to do this by using SpyFu to spy on your competitors. Now type in your competitors URL on SpyFu and you will see the monthly domain overview. Scroll down to the “Top Keywords” section and you will be able to see which posts are generating the most traffic. Click on each keyword to learn more. You want to analyse some key information here such as, the monthly searches (local and global) and the ranking difficulty. Ideally, the keyword will receive a fairly high number of monthly searches and be easy to rank for. Now, if you do want to rank for this particular keyword, go now and click on “View all organic keywords” and find the link to the specific article that’s ranking for that keyword. Now click on that and it will take you to the actual post. Now, go through the post and find possible areas where you could make improvements. Then skyscraper the article and make it a much better article by either making it a longer and more comprehensible article and/or updating the article, making the article easier to read or by adding more visuals and other media etc. The final step is then to reach out to other people and you can use a little tool called Backlink Watch to help you out here. First, you type in the URL of the existing post. You will then get a list of all the sites that are linking to this (your competitors) post. Now you can see exactly who (which sites) is linking to them. Now all you have to do is very simply reach out to those sites and let them know about your great new content. You now know that they are already linking to similar information, so there is a really good chance that they will now link to your great new article. Awesome!
8. Link to micro influencers
How this works is that you get quotes, data or opinions from individuals who are experts in their fields. You will often find the contact details of these people (the Authors) at the bottom of their specific article. What you want to do is add some of their external links into your content. Try add in such a link every 200 or so words, so play the numbers game a bit here, and then may probably give you a reciprocal link in return. You want to target micro influencers who do not have huge followings, as they will many times be more appreciative than a large macro influencer and generally will reply to your email outreach. Just focus on individuals here, and stay away from brands. So what you want to do here is, create you rock solid content, and when you are doing your research look out for micro influencers have written good pieces. Then take a quote from their piece and include this quote naturally into your content. Then send them a short email and let them know that you really liked their article and that you included their quote in your article. Then, mention to them that they are welcome to share. Win-Win.
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