Introduction to Google Analytics

Google Analytics

Google Analytics

By going over Google’s tools they provide, you will be able to find errors and mistakes within your website so that way you can get positive results faster.

What you want to do is track your business goals.

Because, if you track your business goals, you will quickly be able to improve them.

Improving your business is what you should be focusing on.

You can easily download an SEO Taskmaster worksheet that will break down all the action steps that you need to take into a step by step checklist to help you grow your business.

You want to be able to measure and prioritize your business intentions. Set goals for the next month, the next two months, three months and 1 year ahead. You just need to know what you want to achieve, and then break it down into smaller timeframes.

So yes, Google offers some great tools to help us measure and improve our SEO results.

There is Google Search Console (also known as Google Webmaster Tools) and there is Google Analytics.

Google Analytics helps to form a hypothesis of what content is working. This is the type of stuff that’s building more links, more social shares, getting higher rankings. And this is the stuff that’s not working. These are the types of pages and content and keywords that are driving revenue versus these are the keywords that are driving traffic but are not driving revenue.

Step 1 = Goals

Your goals could be to get someone to purchase from you website or someone becoming a lead.

You want to measure anything that helps you generate revenue.

Step 2 = Create your Goals

Log into your Google Analytics. Click on Admin. On the right hand side click on goals. Next, click on creating a new goal. Then pick the template that most resembles you. Then give that goal a name. After that, type in how someone finishes that goal. An example could be that they visited a thank you (destination) page. Put your URL where it says “Equals to” of your thank you page. Every time someone hits that now, you will know that you have a conversion.

Make sure that once you create you goals, that you turn them on.

Step 3 = Track your internal search queries

You want to track what people are searching for on your website search bar.

So, go back to Admin and now click on settings. Turn on site search tracking. Turn them all on. What that now tells Google to do it to track anyone who searches on my website. Then you will get the data you need to know about what people are actually searching for. If you are not currently offering this, you will now gain the intelligence to know that you do need to offer this item or service or you will now know that you will need to create a specific type of content.

Step 4 = Create your own Dashboard

This will allow you to see the most important metrics to you. In Google Analytics, go to Customization, and then click on Dashboards, then click on create, and then come up with a name. Select blank canvas, and then select that metrics that are the most useful to you. Pick all the ones that you think are related to driving revenue. Popular dashboard is three screens.

Step 5 = Create multiple Alerts

Alerts notify you when something good or bad is happening. Alerts will notify you about spikes in traffic, drops in traffic, plateaus in traffic. Are goals going up or down? Is revenue going up or down? Bounce rates going up or down? You can track whatever you want with Google Analytics.

Click on Customization and then click on Custom Alerts. Then click on Manage custom alerts. And then click on new alerts. Name your alert. Then select what you want the alert to be and click save. Now you will get notified every time something important happens.

Discover how to use Google Search Console.

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